Why This Page Looks Different from Other “Blogging Statistics” Posts
Search for mom blog statistics and you will find pages full of precise numbers: median incomes, exact percentages, growth multiples. Almost none of them can be traced to a real survey, because no one has run a reliable survey of mom bloggers as a group. The precise figures get copied from post to post until they look like facts.
So this page sorts what is out there into three piles: numbers with a real source, reasonable estimates, and things nobody actually knows. Use it to set expectations and to benchmark the one blog you can measure properly: your own.
📌 Key Takeaway: Real data exists for how bloggers work (Orbit Media’s annual survey), how platforms pay (ad network and affiliate program terms), and how big the platforms are (Pinterest, WordPress). Real data does not exist for “average mom blogger income.” If you are already blogging, see our guide on how to make money blogging for beginners to apply these benchmarks.
Pile 1: Numbers with a Real Source
How bloggers work (Orbit Media Annual Blogger Survey)
Orbit Media has surveyed about a thousand bloggers every year since 2014. It is the best ongoing dataset on blogging habits. Recent editions report, approximately:
- The average blog post takes around four hours to write, up sharply from about two and a half hours a decade ago.
- The average post runs around 1,400 words.
- Only a minority of bloggers, roughly one in four or five, say their blog delivers “strong results.”
- Bloggers who report strong results are more likely to write longer posts, spend more time per post, use original research or visuals, and update old content.
The survey covers bloggers of all kinds, not mom bloggers specifically, but the working patterns transfer well.
How much of the web runs on WordPress (W3Techs)
W3Techs, which tracks web technology usage, puts WordPress at about 43% of all websites. For the practical implications, see WordPress vs Wix vs Squarespace.
How big Pinterest is (Pinterest investor reports)
Pinterest reported passing 500 million monthly active users in 2024. Pinterest has also long said that the large majority of its top searches are unbranded, which is why small blogs can compete there. See Pinterest marketing for beginners.
How most pages perform on Google (Ahrefs)
An Ahrefs study of roughly a billion pages found that about 90% get no organic traffic from Google at all. The most common reasons: nobody searches for the topic, or the page has no links. This is the single most useful statistic for a new blogger, because the fix (keyword research before writing) is free. See SEO keyword research with free tools.
How the money mechanics work (program terms)
These are not survey results; they are published terms you can check yourself:
- Amazon Associates pays a percentage that varies by product category, generally in the low single digits for most everyday categories. Rates change, so check the current commission table.
- Premium ad networks (Mediavine, Raptive) require a minimum level of traffic before you can apply. The thresholds have changed several times, so check their sites for current numbers. Google AdSense has no traffic minimum. See Mediavine vs Raptive vs AdSense.
- Ad revenue scales with pageviews and niche. Advertisers pay more to reach readers in finance-adjacent topics than in general lifestyle. See best mom blog niches for AdSense earnings.
Pile 2: Reasonable Estimates (Treat as Ranges, Not Facts)
These come from reading many public income reports and from how the mechanics above add up. They are useful for planning, and they are not measured data.
For how that first year tends to unfold, see your first $1,000 blogging as a mom.
Pile 3: Things Nobody Actually Knows
Be skeptical when you see precise figures for any of these:
- “The median mom blogger earns $X.” No representative survey exists.
- “X% of mom blogs become profitable.” Blogs that quit are never counted.
- “Bloggers in niche A earn 3.2x more than niche B.” Niche differences are real; the multiples are invented.
- “Posting N times a week grows traffic by X%.” Any such number comes from one company’s customers at best.
Public income reports are real, but they are a biased sample. Bloggers who publish them are usually several years in, often sell blogging courses, and tend to share their good months.
How to Benchmark Your Own Blog Instead
Your own data beats any industry average. Four numbers are enough:
- Posts published per month. The one input you fully control.
- Organic clicks from Google Search Console, per month.
- Email subscribers gained per month.
- Revenue per 1,000 pageviews across all income sources combined.
Track them monthly in a spreadsheet. After six months you will have a trend line that tells you more than any statistics roundup, this one included.
What Consistently Shows Up Among Bloggers Who Succeed
Across the Orbit Media surveys and years of public income reports, the same habits recur:
- They publish on a schedule for years, not months.
- They write fewer, more substantial posts and keep them updated.
- They build an email list early. See email marketing for beginners.
- They earn from more than one source.
- They picked a specific niche and stayed in it.
Common Failure Patterns
- Quitting between months 4 and 8, before search traffic has had time to arrive
- Writing without keyword research
- Treating social media followers as if they were blog readers
- Spending the first months on design instead of content
Final Thoughts
The honest summary of mom blog statistics is that the inputs are well understood and the income outcomes are not. Spend your energy on the inputs.
References
- Orbit Media Studios. “Annual Blogger Survey.”
- W3Techs. “Usage statistics of content management systems.”
- Ahrefs. “90.63% of Content Gets No Traffic From Google.”
- Pinterest Investor Relations. “Quarterly results.”
- Amazon Associates. “Commission Income Statement.”
